Luna Park is located at Milsons Point, on the northern shore of Sydney Harbour. Luna Park is one of two amusement parks in the world that are protected by government legislation; several of the buildings on the site are also listed on the Register of the National Estate and the NSW State Heritage Register. The park has been utilised as a filming location for several movies and television shows.

Luna Park's 9m wide smiling face, as well as its flanking towers, have presided over the main entrance for almost all of the park's existence. There have been eight distinct faces, installed in 1935, 1938, 1939, 1946, 1950, 1973, 1982, and 1994.