The Rundle Mall Precinct is the longest and one of the busiest malls in Australia and is the heart of South Australian retail.  It attracts more than 400,000 visitors and locals each week and is home to more than 1,000 retailers and services which employ over 5,000 people.  

The Rundle Mall Precinct has more than 85% of tourists spending time discovering the enchanting labyrinth of the precinct that hosts 24 million annual guests.

It lies in close proximity to Adelaide’s busy food and nightlife precincts, hotels, central business district and cultural highlights, such as Adelaide Oval, East End's lively Rundle Street and The Adelaide Central Markets.  The Mall is home to 4 leading department stores, 15 arcades and centres, more than 700 retailers, over 300 non-retail services, and 2,500 food court seats.

Rundle Mall promotes a wide range of brands and major tourism, arts and sporting events, such as The Adelaide Fringe, Clipsal 500, Cabaret Festival and the Credit Union Christmas Pageant.